Advertising Content and Approvals
Advertising Content Standards
The following standards will be utilized to guide and accept advertisements on CyForce Digital Media’s billboard.
About Us:
- CyForce Digital Media (CyForce) offers digital ads on Highway II in Central Alberta bordering the City of Lacombe.
- CyForce supports advertisers to create ads that meet our standards, Provincial and Federally related codes and guidelines.
Ad Review Process:
- All ads will be reviewed and approved by CyForce prior to signing of a contract.
- CyForce can decline adds that do not meet outlined standards.
- Perceived opinions in displayed advertisements do not reflect those of CyForce.
- CyForce requires final consent from the advertiser prior to displaying the advertisement publicly.
- For technical details, refer to “Product Specification Sheet” as found on CyForce.ca.
Additional Reviews:
- In some cases, additional considerations of the landowners, local authorities, provincial and/or other related parties might be sought and form part of a decision of approval of ads.
Non-English Ads:
- Advertisers must provide a translation in English.
- If not, CyForce will translate it, at the advertiser’s expense.
- Content will be reviewed based on the translated Advertisement.
Legal Compliance:
- Ads must comply with Canadian trademark, copyright, patent, and intellectual property laws.
- Ads must avoid traffic control images.
- Ads must not include offensive language, symbols, or images.
- Ads must not include graphic sexual content or nudity.
Must-Follow Rules:
- Ads must not:
- Discriminate based on race, origin, religion, sex, or age;
- Support or incite violence;
- Demean or disparage people or groups;
- Undermine human dignity or public decency standards.
Advocacy Advertising:
- Advocacy ads may discuss controversial issues and do not reflect those of CyForce.
- Ads must clearly state the advertiser’s name, responsible party, and contact info.
- Ads must be truthful and not attack opposing views.
- Ads must not refer to current or ongoing geopolitical events.
Respecting Communities:
- CyForce aims to avoid negative impacts on communities.
- CyForce attempts to ensure ads aren’t targeting specific groups or individuals negatively.