Advertising Content and Approvals

About Us:

• CyForce Digital Media (CyForce) offers digital ads on Highway II in Central Alberta bordering the City of Lacombe.
• CyForce supports advertisers to create ads that meet our standards, Provincial and Federally related codes and guidelines.

Ad Review Process:

• All ads will be reviewed and approved by CyForce prior to signing of a contract.
• CyForce can decline adds that do not meet outlined standards.
• Perceived opinions in displayed advertisements do not reflect those of CyForce.
• CyForce requires final consent from the advertiser prior to displaying the advertisement publicly.
• For technical details, refer to “Product Specification Sheet” as found on CyForce.ca.

Additional Reviews:

• In some cases, additional considerations of the landowners, local authorities, provincial and/or other related parties might be sought and form part of a decision of approval of ads.

Non-English Ads:

• Advertisers must provide a translation in English.
• If not, CyForce will translate it, at the advertiser’s expense.
• Content will be reviewed based on the translated Advertisement.

Legal Compliance:

• Ads must comply with Canadian trademark, copyright, patent, and intellectual property laws.
• Ads must avoid traffic control images.
• Ads must not include offensive language, symbols, or images.
• Ads must not include graphic sexual content or nudity.

Must-Follow Rules:

• Ads must not:
• Discriminate based on race, origin, religion, sex, or age;
• Support or incite violence;
• Demean or disparage people or groups;
• Undermine human dignity or public decency standards.

Advocacy Advertising:

• Advocacy ads may discuss controversial issues and do not reflect those of CyForce.
• Ads must clearly state the advertiser’s name, responsible party, and contact info.
• Ads must be truthful and not attack opposing views.
• Ads must not refer to current or ongoing geopolitical events.

Respecting Communities:

• CyForce aims to avoid negative impacts on communities.
• CyForce attempts to ensure ads aren’t targeting specific groups or individuals negatively.